Ten Tips For Boosting Your Mobile Marketing Campaigns

mobile marketing 10 tipsMobile marketing, the closest thing to your client is a great marketing tool that should be not be ignored. Without mobile marketing included your marketing campaigns are incomplete. It can be difficult to create the prefect plan if you do not have any experience with mobile marketing concepts though. You’ll need to understand and choose the most suitable components from among the many techniques, approaches and applications available. Use these ten tips outlined below to make the most of your mobile marketing campaign.

Brief: When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. Make sure your message is concise and understandable.

Extension: Independent mobile platforms require a home base or domain. Focus your efforts on creating a mobile presence that brings new visitors to your domain and connecting with existing visitors. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it. Continue reading

Mobile Marketing: A tool for Business Growth through Client Engagements

mobile engagementMarketers across the world now realize that they need to embrace mobile marketing more often than before. Statistics have shown it, that more people are searching, shopping or just spending time on their mobile devices than on any other electronic device.

You see, a mobile device is the closest one can get to a prospective buyer. Literally, everyone has a phone, even those who live in the remotest of locations around the world. Continue reading

Mobile Marketing Creates Solid Growth…

Mobile Marketing Creates Solid Growth Through Client Engagements
Written by: Jim O’Brien
Marketers across the world now realize that they need to embrace mobile marketing more often than before. Statistics have shown it, that more people are searching, shopping or just spending time on their mobile devices than on any other electronic device.

You see, a mobile device is the closest one can get to a prospective buyer. Literally, Continue reading

The Time For Mobile is Now

Google released this great video about Mobile Friendly websites, here are some highlights from the video:

Mobile is so big that it is changing and creating consumer trends
125 Years of Angry Birds are played everyday
1 in 3 Mobile searches have mobile intent
59% of mobile users visit a local store after searching for it on the mobile web
Mobile is huge in niches that you would expect, and some you dont expect
17% of all Auto searches are mobile
15% of all Finance and Insurance searches are from mobile devices
30% of all Restaurant searches are from mobile phones
What does all this mean? Continue reading

They are connected but is it to you or…

They are connected but is it to you or your competition…

Written By: Jim O’Brien

Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media constantly throughout their daily activities.

Now more than ever the new technology is driving business decisions by consumers at a higher rate as each day passes. With the use of smartphone carrying so much weight in purchasing decisions you must be Mobile Friendly or risk loosing out completely.

The Numbers Are In…

81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
72% use their smartphones while consuming other media, with a third while watching TV
93% of smartphone owners use their smartphones while at home Continue reading

How to build a massively successful mobile web site

HTML5 is considered by many the future of mobile web design. It has been heralded as the mobile web’s savior by more than a few bloggers and fortune 50 companies (Silicon Angel, Mashable and Apple).

Leveraging a post from a fellow mobile web app advocate (Pinch/Zoom) I am going to quickly walk-through what it takes to build out the correct infrastructure for a massively successful mobile web app. Continue reading

Google Goes Mobile Friendly…

Google Goes Mobile Friendly… What Does That Mean For You?

Written By: Jim O’Brien
Starting April 21st, 2015 Google made it easier for people to find the information that they’re looking for when searching on a mobile device, we’re adding a “Mobile-Friendly” label to our mobile search results.

This change will be rolling out globally over the next few weeks. A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot: Continue reading

Mobile Purchase Behavior (Awareness)

In the overview of this series we discussed at a very high level how a mobile marketing strategy can assist a consumer down the path to purchasing your product or service over your competitors. Here is a quick recap:

  • Consumers are increasingly turning to their mobile devices to assist them in the consumer buying process.
  • There are 6 stages in the consumer buying decision flow:
  • Continue reading